Abstract

ARANIBAR RAMOS, Edgar Romario; RAMOS CASTILLO, Roberto Guillermo; PARIZACA NINAJA, Rosy Melany  and  ZANABRIA CABRERA, Luis Cario. Ministries of Culture from Andean Community of Nations: Digital Engagement in Facebook. Fides Et Ratio [online]. 2023, vol.26, n.26, pp.199-232. ISSN 2071-081X.

Abstract Culture is essential for individual and collective identity construction, just as it contributes to economic development. Consequently States present institutions responsible for its promotion, appreciation and preservation. In addition, recognizing the accelerated digitization of services and products, strengthened by the health crisis of COVID-19; States have enhanced the use of digital platforms for communication with their citizens. In response, it seeks to understand the involvement and participation of the digital society in the contents of Colombia, Bolivia, Perú and Ecuador ministries of culture Facebook accounts, to identify which types of posts develop greater engagement, of which there is a cultural apprehension. The method used was nethnographic, non-experimental and phenomenological; content analysis was used, approaching it descriptively and inferentially to derive truthful inferences. onvergences and divergences were identified between theory and digital engagement; the number of posts does not represent a relationship with the number of reactions, comments, or shares, so the quality of the content and other factors are influential. Furthermore, of the four countries, the highest content production is in Colombia, followed by Perú, Bolivia and Ecuador. However, Perú has the greatest digital involvement

Keywords : Cultural policy; digital engagement; Andean Community of Nations; digital governments; comparative study; virtual societies.

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