<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2959-9040</journal-id>
<journal-title><![CDATA[Revista Impulso]]></journal-title>
<abbrev-journal-title><![CDATA[Impulso]]></abbrev-journal-title>
<issn>2959-9040</issn>
<publisher>
<publisher-name><![CDATA[Universidad Privada Domingo Savio]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2959-90402025000200427</article-id>
<article-id pub-id-type="doi">10.59659/impulso.v.5i10.126</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Marketing deportivo y su influencia en el comportamiento del consumidor: Revisión sistemática]]></article-title>
<article-title xml:lang="en"><![CDATA[Sports marketing and its influence on consumer behavior: A systematic review]]></article-title>
<article-title xml:lang="pt"><![CDATA[Marketing esportivo e sua influência no comportamento do consumidor: uma revisão sistemática]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pachau Torres]]></surname>
<given-names><![CDATA[Wilmer Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Alvarado Figueroa]]></surname>
<given-names><![CDATA[Marco Antonio]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Farro Acosta]]></surname>
<given-names><![CDATA[Jimmi Alexander]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Romero Echevarria]]></surname>
<given-names><![CDATA[Luis Miguel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Cesar Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>10</numero>
<fpage>427</fpage>
<lpage>444</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S2959-90402025000200427&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S2959-90402025000200427&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S2959-90402025000200427&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El marketing deportivo ha dejado de ser una herramienta meramente promocional para convertirse en una poderosa estrategia de conexión emocional, narrativa simbólica y construcción de identidad, que moldea activamente el comportamiento del consumidor. Esta investigación tiene como objetivo analizar el marketing deportivo y su incidencia en el comportamiento del consumidor a través de una revisión sistemática de estudios publicados entre 2019 y2025. La metodología es de enfoque cualitativo, con diseño documental, basada en el protocolo PRISMA 2020, empleando como fuente la base de datos Scopus, y aplicando criterios rigurosos de inclusión. Se identificaron 111 documentos, de los cuales 37 fueron seleccionados para la revisión. Los resultados muestran una clara tendencia hacia estrategias que integran storytelling, experiencias personalizadas, presencia ética en redes sociales y enfoques de marca centrados en el consumidor como agente emocionalmente comprometido. Se concluye que existen tensiones culturales y éticas que desafían al marketing tradicional, exigiendo una reformulación hacia modelos más humanos, adaptativos y sostenibles.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT Sports marketing has ceased to be a purely promotional tool and has become a powerful strategy for emotional connection, symbolic storytelling, and identity building, actively shaping consumer behavior. This research aims to analyze sports marketing and its impact on consumer behavior through a systematic review of studies published between 2019 and 2025. The methodology is qualitative, with a documentary design, based on the PRISMA 2020 protocol, using the Scopus database as a source, and applying rigorous inclusion criteria. One hundred and eleven documents were identified, of which 37 were selected for review. The results show a clear trend toward strategies that integrate storytelling, personalized experiences, an ethical presence on social media, and brand approaches focused on the consumer as an emotionally engaged agent. It concludes that there are cultural and ethical tensions that challenge traditional marketing, demanding a reformulation toward more humane, adaptive, and sustainable models.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO O marketing esportivo deixou de ser uma ferramenta puramente promocional e se tornou uma estratégia poderosa para conexão emocional, narrativa simbólica e construção de identidade, moldando ativamente o comportamento do consumidor. Esta pesquisa tem como objetivo analisar o marketing esportivo e seu impacto no comportamento do consumidor por meio de uma revisão sistemática de estudos publicados entre 2019 e 2025. A metodologia é qualitativa, com delineamento documental, baseada no protocolo PRISMA 2020, utilizando a base de dados Scopus como fonte e aplicando rigorosos critérios de inclusão. Foram identificados 111 documentos, dos quais 37 foram selecionados para revisão. Os resultados mostram uma tendência clara em direção a estratégias que integram narrativas, experiências personalizadas, presença ética nas mídias sociais e abordagens de marca focadas no consumidor como um agente emocionalmente engajado. A conclusão é que há tensões culturais e éticas que desafiam o marketing tradicional, exigindo uma reformulação em direção a modelos mais humanos, adaptáveis &#8203;&#8203;e sustentáveis.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comportamiento]]></kwd>
<kwd lng="es"><![CDATA[Consumidor]]></kwd>
<kwd lng="es"><![CDATA[Deportivo]]></kwd>
<kwd lng="es"><![CDATA[Marketing]]></kwd>
<kwd lng="en"><![CDATA[Behavior]]></kwd>
<kwd lng="en"><![CDATA[Consumer]]></kwd>
<kwd lng="en"><![CDATA[Sports]]></kwd>
<kwd lng="en"><![CDATA[Marketing]]></kwd>
<kwd lng="pt"><![CDATA[Comportamento]]></kwd>
<kwd lng="pt"><![CDATA[Consumidor]]></kwd>
<kwd lng="pt"><![CDATA[Esportes]]></kwd>
<kwd lng="pt"><![CDATA[Marketing]]></kwd>
</kwd-group>
</article-meta>
</front><back>
<ref-list>
<ref id="B1">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Chen]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
<name>
<surname><![CDATA[Chou]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Lin]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[Lin]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Sport fans' curiosity and impulsive buying: Mediation of social media use intensity]]></article-title>
<source><![CDATA[Frontiers in Sports and Active Living]]></source>
<year>2025</year>
<page-range>1519003</page-range></nlm-citation>
</ref>
<ref id="B2">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Constantinescu]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[C&#259;escu]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Chenic]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Modelling consumer's attitude towards the use of sports as a marketing platform: Sponsorship and fans' attitude towards it in Eastern Europe countries from an ethical and trustworthy point of view]]></article-title>
<source><![CDATA[Amfiteatru Economic]]></source>
<year>2025</year>
<volume>2025</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>210-24</page-range></nlm-citation>
</ref>
<ref id="B3">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Dwyer]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Hayduk]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Drayer]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A comparative analysis of sports gambling in the United States]]></article-title>
<source><![CDATA[International Journal of Sports Marketing and Sponsorship]]></source>
<year>2022</year>
<volume>23</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>684-706</page-range></nlm-citation>
</ref>
<ref id="B4">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Elahi]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Gholampour]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Dickson]]></surname>
<given-names><![CDATA[G.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A scientometric portrait of Daniel Funk: Publication productivity, collaboration patterns, and citation analysis]]></article-title>
<source><![CDATA[Library Philosophy and Practice]]></source>
<year>2021</year>
<volume>2021</volume>
<numero>5352</numero>
<issue>5352</issue>
<page-range>1-18</page-range></nlm-citation>
</ref>
<ref id="B5">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fagundes]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[do Prado]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Domingues]]></surname>
</name>
<name>
<surname><![CDATA[Felix]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[A identificação dos discentes com as associações atléticas universitárias e o reflexo quanto ao engajamento estudantil junto às instituições de ensino superior]]></article-title>
<source><![CDATA[Educação e Pesquisa]]></source>
<year>2022</year>
<volume>2022</volume>
</nlm-citation>
</ref>
<ref id="B6">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Fons]]></surname>
<given-names><![CDATA[E.]]></given-names>
</name>
<name>
<surname><![CDATA[Miquel]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Cuadrado]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Montoro]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[I like you, but I don't need you: The diminishing returns of celebrity endorsement for popular brands]]></article-title>
<source><![CDATA[International Journal of Sport Management and Marketing]]></source>
<year>2024</year>
<volume>24</volume>
<numero>3/4</numero>
<issue>3/4</issue>
<page-range>244-61</page-range></nlm-citation>
</ref>
<ref id="B7">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Garza]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Kennett]]></surname>
<given-names><![CDATA[C.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digitalization and sports sponsorship strategy: A review and research agenda]]></article-title>
<source><![CDATA[Annals of Applied Sport Science]]></source>
<year>2022</year>
<volume>2022</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>1-13</page-range></nlm-citation>
</ref>
<ref id="B8">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Gibson]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Geurin]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Does he make a difference? Analyzing the role of men athletes in the framing of elite women CrossFit athletes in sportswear retailers' marketing materials]]></article-title>
<source><![CDATA[International Journal of Sport Communication]]></source>
<year>2024</year>
<volume>17</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>390-9</page-range></nlm-citation>
</ref>
<ref id="B9">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hocao&#287;lu]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
<name>
<surname><![CDATA[Gül]]></surname>
<given-names><![CDATA[Ö.]]></given-names>
</name>
<name>
<surname><![CDATA[Sibel]]></surname>
</name>
<name>
<surname><![CDATA[Karl&#305;]]></surname>
<given-names><![CDATA[U.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Adaptation of Sports Involvement Scale to Turkish Culture: A Validity and Reliability Study in Football Spectators]]></article-title>
<source><![CDATA[Pamukkale Journal of Sport Sciences]]></source>
<year>2023</year>
<volume>2023</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>327-45</page-range></nlm-citation>
</ref>
<ref id="B10">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Hunter Fujak]]></surname>
<given-names><![CDATA[Carl]]></given-names>
</name>
<name>
<surname><![CDATA[Driesener]]></surname>
<given-names><![CDATA[y]]></given-names>
</name>
<name>
<surname><![CDATA[David]]></surname>
<given-names><![CDATA[Shilbury]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Empirically testing for niche sports]]></article-title>
<source><![CDATA[Sport Management Review]]></source>
<year>2025</year>
<volume>28</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>51-72</page-range></nlm-citation>
</ref>
<ref id="B11">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Jeong]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Effect of baseball stadium food service quality on outcome variables with emphasis on the moderating role of stadium atmosphere]]></article-title>
<source><![CDATA[International Journal of Sports Marketing and Sponsorship]]></source>
<year>2024</year>
<volume>25</volume>
<numero>5</numero>
<issue>5</issue>
<page-range>1079-104</page-range></nlm-citation>
</ref>
<ref id="B12">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Katz]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Baker]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Du]]></surname>
<given-names><![CDATA[H.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Team identity, supporter club identity, and fan relationships: A brand community network analysis of a soccer supporters club]]></article-title>
<source><![CDATA[Journal of Sport Management]]></source>
<year>2020</year>
<volume>34</volume>
<numero>1</numero>
<issue>1</issue>
<page-range>9-21</page-range></nlm-citation>
</ref>
<ref id="B13">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kellison]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[McCullough]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Cianfrone]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Pelcher]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Inter- and intra-team differences in professional sport fans' environmental attitudes]]></article-title>
<source><![CDATA[International Journal of Sports Marketing and Sponsorship]]></source>
<year>2024</year>
<volume>2024</volume>
<numero>6</numero>
<issue>6</issue>
<page-range>1131-47</page-range></nlm-citation>
</ref>
<ref id="B14">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kim]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Lee]]></surname>
<given-names><![CDATA[J. S.]]></given-names>
</name>
<name>
<surname><![CDATA[Jang]]></surname>
<given-names><![CDATA[W. (E.)]]></given-names>
</name>
<name>
<surname><![CDATA[Ko]]></surname>
<given-names><![CDATA[Y. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Does causal reasoning lead to moral reasoning? Consumers' responses to scandalized athletes and endorsements]]></article-title>
<source><![CDATA[International Journal of Sports Marketing and Sponsorship]]></source>
<year>2022</year>
<volume>23</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>465-84</page-range></nlm-citation>
</ref>
<ref id="B15">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Kumar]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Jaisinghani]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
<name>
<surname><![CDATA[Tiwari]]></surname>
<given-names><![CDATA[S.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Oil India Limited - overcoming the challenges in competency planning]]></article-title>
<source><![CDATA[Emerald Emerging Markets Case Studies]]></source>
<year>2020</year>
<volume>10</volume>
<numero>1</numero>
<issue>1</issue>
</nlm-citation>
</ref>
<ref id="B16">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mamo]]></surname>
<given-names><![CDATA[Y.]]></given-names>
</name>
<name>
<surname><![CDATA[James]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Andrew]]></surname>
<given-names><![CDATA[D.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Consumer perceptions of sport sponsor's corporate social responsibility activities]]></article-title>
<source><![CDATA[Journal of Global Sport Management]]></source>
<year>2019</year>
<volume>2019</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>227-48</page-range></nlm-citation>
</ref>
<ref id="B17">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mastromartino]]></surname>
<given-names><![CDATA[B]]></given-names>
</name>
<name>
<surname><![CDATA[Qian]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Developing a fanbase in niche sport markets: An examination of NHL fandom and social sustainability in the Sunbelt]]></article-title>
<source><![CDATA[Sustainability]]></source>
<year>2020</year>
<volume>2020</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>1115</page-range></nlm-citation>
</ref>
<ref id="B18">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mastromartino]]></surname>
<given-names><![CDATA[B.]]></given-names>
</name>
<name>
<surname><![CDATA[Wang]]></surname>
<given-names><![CDATA[J.]]></given-names>
</name>
<name>
<surname><![CDATA[Suggs]]></surname>
<given-names><![CDATA[D. Welch]]></given-names>
</name>
<name>
<surname><![CDATA[H.]]></surname>
</name>
<name>
<surname><![CDATA[Candice R.]]></surname>
</name>
<name>
<surname><![CDATA[Zhang]]></surname>
<given-names><![CDATA[James J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Dimensions of sense of membership in a sport fan community: Factors, outcomes, and social capital implications]]></article-title>
<source><![CDATA[Communication &amp; Sport]]></source>
<year>2020</year>
<volume>2020</volume>
<page-range>1-28</page-range></nlm-citation>
</ref>
<ref id="B19">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Matin]]></surname>
<given-names><![CDATA[A.]]></given-names>
</name>
<name>
<surname><![CDATA[Khoshtaria]]></surname>
<given-names><![CDATA[T.]]></given-names>
</name>
<name>
<surname><![CDATA[Mercan]]></surname>
<given-names><![CDATA[M.]]></given-names>
</name>
<name>
<surname><![CDATA[Botsvadze]]></surname>
<given-names><![CDATA[I.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Digital consumer-based branding among football clubs: Determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms]]></article-title>
<source><![CDATA[International Journal of Technology Marketing]]></source>
<year>2023</year>
<volume>17</volume>
<numero>4</numero>
<issue>4</issue>
<page-range>378-408</page-range></nlm-citation>
</ref>
<ref id="B20">
<nlm-citation citation-type="journal">
<person-group person-group-type="author">
<name>
<surname><![CDATA[Mazzei]]></surname>
<given-names><![CDATA[L. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Moraes]]></surname>
<given-names><![CDATA[I. F.]]></given-names>
</name>
<name>
<surname><![CDATA[Carlassara]]></surname>
<given-names><![CDATA[E. de O. C.]]></given-names>
</name>
<name>
<surname><![CDATA[Rocco Jr.]]></surname>
<given-names><![CDATA[A. J.]]></given-names>
</name>
</person-group>
<article-title xml:lang=""><![CDATA[Football in Brazil: What brings fans/consumers to stadiums and arenas in the city of São Paulo]]></article-title>
<source><![CDATA[International Journal of Sport Management and Marketing]]></source>
<year>2020</year>
<volume>20</volume>
<numero>3/4</numero>
<issue>3/4</issue>
<page-range>193-210</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
