<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2959-9040</journal-id>
<journal-title><![CDATA[Revista Impulso]]></journal-title>
<abbrev-journal-title><![CDATA[Impulso]]></abbrev-journal-title>
<issn>2959-9040</issn>
<publisher>
<publisher-name><![CDATA[Universidad Privada Domingo Savio]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2959-90402025000200133</article-id>
<article-id pub-id-type="doi">10.59659/impulso.v.5i10.106</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Transformación digital del proceso de ventas en una empresa peruana mediante un sistema web]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital transformation of the sales process in a peruvian company using a web-based system]]></article-title>
<article-title xml:lang="pt"><![CDATA[Transformação digital do processo de vendas em uma empresa peruana usando um sistema baseado na web]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Paredes Peñafiel]]></surname>
<given-names><![CDATA[Rejis Renato]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Carrillo Robles]]></surname>
<given-names><![CDATA[Cecilia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chiri Huanca]]></surname>
<given-names><![CDATA[Carlos Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Chávez Irazabal]]></surname>
<given-names><![CDATA[Wilbert]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Peruana Cayetano Heredia  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional Mayor de San Marcos  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Nacional del Callao  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<volume>5</volume>
<numero>10</numero>
<fpage>133</fpage>
<lpage>143</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S2959-90402025000200133&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S2959-90402025000200133&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S2959-90402025000200133&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La investigación analiza la influencia de la transformación digital, a través de la implementación de un sistema web, en la optimización del proceso de ventas de una empresa peruana. Con un enfoque cuantitativo, de diseño cuasi experimental y medición pre y post intervención, se evaluaron indicadores como prospección, satisfacción del cliente y número de pedidos, se aplicaron encuestas y fichas de registro validadas, y el análisis se realizó con pruebas no paramétricas. Los resultados evidencian mejoras significativas tras la implementación del sistema, destacando un aumento del 22.3 % en la satisfacción del cliente y del 18.1 % en la evaluación general del proceso. Se concluye que la digitalización contribuyó a modernizar el proceso de ventas, reducir errores, agilizar operaciones y fortalecer la experiencia del cliente, representando una ventaja competitiva para la organización.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This research analyzes the influence of digital transformation, through the implementation of a web-based system, on the optimization of a Peruvian company's sales process. Using a quantitative approach, a quasi-experimental design, and pre- and post-intervention measurements, indicators such as prospecting, customer satisfaction, and number of orders were evaluated. Surveys and validated registration forms were administered, and the analysis was conducted using nonparametric tests. The results show significant improvements after the system's implementation, highlighting a 22.3% increase in customer satisfaction and an 18.1% increase in overall process evaluation. The conclusion is that digitalization contributed to modernizing the sales process, reducing errors, streamlining operations, and strengthening the customer experience, representing a competitive advantage for the organization.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO A pesquisa analisa a influência da transformação digital, por meio da implementação de um sistema web, na otimização do processo de vendas de uma empresa peruana. Utilizando uma abordagem quantitativa, um delineamento quase experimental e medições pré e pós-intervenção, foram avaliados indicadores como prospecção, satisfação do cliente e número de pedidos. Foram aplicados questionários e formulários de registro validados, e a análise foi realizada por meio de testes não paramétricos. Os resultados mostram melhorias significativas após a implementação do sistema, destacando um aumento de 22,3% na satisfação do cliente e um aumento de 18,1% na avaliação geral do processo. A conclusão é que a digitalização ajudou a modernizar o processo de vendas, reduzir erros, agilizar as operações e fortalecer a experiência do cliente, representando uma vantagem competitiva para a organização.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Automatización comercial]]></kwd>
<kwd lng="es"><![CDATA[Proceso de ventas]]></kwd>
<kwd lng="es"><![CDATA[Transformación digital]]></kwd>
<kwd lng="es"><![CDATA[Sistema web]]></kwd>
<kwd lng="es"><![CDATA[Satisfacción del cliente]]></kwd>
<kwd lng="en"><![CDATA[Sales Automation]]></kwd>
<kwd lng="en"><![CDATA[Sales Process]]></kwd>
<kwd lng="en"><![CDATA[Digital Transformation]]></kwd>
<kwd lng="en"><![CDATA[Web System]]></kwd>
<kwd lng="en"><![CDATA[Customer Satisfaction]]></kwd>
<kwd lng="pt"><![CDATA[Automação comercial]]></kwd>
<kwd lng="pt"><![CDATA[Processo de vendas]]></kwd>
<kwd lng="pt"><![CDATA[Transformação digital]]></kwd>
<kwd lng="pt"><![CDATA[Sistema web]]></kwd>
<kwd lng="pt"><![CDATA[Satisfação do cliente]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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