<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2664-0902</journal-id>
<journal-title><![CDATA[Alfa Revista de Investigación en Ciencias Agronómicas y Veterinaria]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Inv. Cs. Agro. y Vet.]]></abbrev-journal-title>
<issn>2664-0902</issn>
<publisher>
<publisher-name><![CDATA[CET-BOLIVIA]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2664-09022023000300598</article-id>
<article-id pub-id-type="doi">10.33996/revistaalfa.v7i21.240</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores emotivos al consumo de la aceituna de mesa en la ciudad de Tacna-Perú]]></article-title>
<article-title xml:lang="en"><![CDATA[Emotional factors to the consumption of table olive in the city of Tacna-Peru]]></article-title>
<article-title xml:lang="pt"><![CDATA[Emotional factors to the consumption of table olive in the city of Tacna-Peru]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Montoya]]></surname>
<given-names><![CDATA[Victoria del Socorro Martos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Céspedes]]></surname>
<given-names><![CDATA[Carlos Alberto Delgado]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruiz]]></surname>
<given-names><![CDATA[Margarita Jaquelín Mosqueira]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Saavedra]]></surname>
<given-names><![CDATA[Abraham Cárdenas]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cometivos]]></surname>
<given-names><![CDATA[Jhamely Herrera]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad César Vallejo  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>7</volume>
<numero>21</numero>
<fpage>598</fpage>
<lpage>610</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S2664-09022023000300598&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S2664-09022023000300598&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S2664-09022023000300598&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN La comercialización de la aceituna de mesa en su mayoría es sin procesar, y contiene un alto valor nutritivo; se comercializa en supermercados, tiendas o de forma ambulatoria estos factores emotivos influyen en el comportamiento del consumidor. Objetivo. Evidenciar la influencia de la exposición de factores inductivos emotivos a los consumidores, en la asignación de utilidad a la aceituna. Materiales y métodos. Estudio inductivo, tipo experimental, diseño ortogonal, análisis conjoint, también conocido como modelo composicional multiatributo. El grupo de experimentación compuesto por 15 individuos. Determina tres asignaciones de utilidad totales diferentes (7.245, 6.255 y 5.255 unidades) para una misma aceituna, dentro del diseño. La experimentación asigna unidades de utilidades diferentes a los inductores emotivos en cada nivel: 1) factor presentación del producto a granel= 0.267; envasado normal= 0.022 y envasado al vació= -0.289; 2) factor calidad extra=0.467; standard= -0.022 y selecta= -0.444; 3) factor precio en todos sus niveles 5.00, 10.00 y 15.00 soles asignación de utilidades -0.267, -0.533 y -0.800 respectivamente. Valores de importancia asignados a los factores: calidad= 40.72 %; presentación del producto= 33.65 % y precio= 25.63%; con relación al total. Resultados. 1) la exposición de inductores emotivos a los consumidores, alteraron los valores de importancia de la aceituna, 2) el precio no muestra ser el mejor indicador de preferencia y 3) seguir incursionando en la investigación en economía conductual a través de experimentos, para entender decisiones de agentes económicos, predecir con mejores aproximaciones y explicar la dinámica económica. Conclusiones. El precio no muestra ser el mejor indicador de preferencia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The commercialization of table olives is mostly unprocessed, and contains a high nutritional value; it is marketed in supermarkets, stores or on an outpatient basis; these emotional factors influence consumer behavior. Objective. To evidence the influence of the exposure of emotional inducing factors to consumers, in the assignment of utility to olives. Materials and methods. Inductive study, experimental type, orthogonal design, conjoint analysis, also known as multi-attribute compositional model. Experimental group composed of 15 individuals. Determines three different total utility allocations (7,245, 6,255 and 5,255 units) for the same olive, within the design. The experiment assigns different utility units to the emotive inducers at each level: 1) bulk product presentation factor= 0.267; normal packaging= 0.022 and vacuum packaging= -0.289; 2) extra quality factor=0.467; standard= -0.022 and select= -0.444; 3) price factor at all levels 5.00, 10.00 and 15.00 soles utility assignment -0.267, -0.533 and -0.800 respectively. Importance values assigned to the factors: quality= 40.72 %; product presentation= 33.65 % and price= 25.63%; in relation to the total. Results. 1) the exposure of emotional inducers to consumers, altered the importance values of the olive, 2) price does not show to be the best indicator of preference and 3) to continue to venture into research in behavioral economics through experiments, to understand decisions of economic agents, to predict with better approximations and to explain the economic dynamics. Conclusions. Price is not shown to be the best indicator of preference.]]></p></abstract>
<abstract abstract-type="short" xml:lang="pt"><p><![CDATA[RESUMO A comercialização de azeitonas de mesa é, em sua maior parte, não processada e contém um alto valor nutricional; ela é comercializada em supermercados, lojas ou em uma base walk-in. Esses fatores emotivos influenciam o comportamento do consumidor. Objetivo. Demonstrar a influência da exposição dos consumidores a fatores indutivos emocionais na atribuição de utilidade às azeitonas. Materiais e métodos. Estudo indutivo, tipo experimental, projeto ortogonal, análise conjunta, também conhecido como modelo de composição de múltiplos atributos. O grupo experimental é composto por 15 indivíduos. Ele determina três alocações de utilidade total diferentes (7.245, 6.255 e 5.255 unidades) para a mesma azeitona, dentro do projeto. O experimento atribui diferentes unidades de utilidade aos indutores emotivos em cada nível: 1) fator de apresentação do produto a granel = 0,267; embalagem normal = 0,022 e embalagem a vácuo = -0,289; 2) fator de qualidade extra = 0,467; padrão = -0,022 e seleto = -0,444; 3) fator de preço em todos os níveis 5,00, 10,00 e 15,00 soles atribuição de utilidade -0,267, -0,533 e -0,800, respectivamente. Valores de importância atribuídos aos fatores: qualidade= 40,72%; apresentação do produto= 33,65% e preço= 25,63%; em relação ao total. Resultados. 1) a exposição de indutores emocionais aos consumidores alterou os valores de importância das azeitonas; 2) o preço não se mostrou o melhor indicador de preferência; e 3) mais pesquisas em economia comportamental por meio de experimentos, para entender as decisões dos agentes econômicos, prever com melhores aproximações e explicar a dinâmica econômica. Conclusões. O preço não se mostrou o melhor indicador de preferência.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Factores emotivos]]></kwd>
<kwd lng="es"><![CDATA[Factores inductivos]]></kwd>
<kwd lng="es"><![CDATA[Consumo]]></kwd>
<kwd lng="es"><![CDATA[Aceituna]]></kwd>
<kwd lng="en"><![CDATA[Emotional factors]]></kwd>
<kwd lng="en"><![CDATA[Inductive factors]]></kwd>
<kwd lng="en"><![CDATA[Consumption]]></kwd>
<kwd lng="en"><![CDATA[Olives]]></kwd>
<kwd lng="pt"><![CDATA[Fatores emocionais]]></kwd>
<kwd lng="pt"><![CDATA[Fatores indutivos]]></kwd>
<kwd lng="pt"><![CDATA[Consumo]]></kwd>
<kwd lng="pt"><![CDATA[Azeitona]]></kwd>
</kwd-group>
</article-meta>
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