<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2518-4431</journal-id>
<journal-title><![CDATA[Investigación & Desarrollo]]></journal-title>
<abbrev-journal-title><![CDATA[Inv. y Des.]]></abbrev-journal-title>
<issn>2518-4431</issn>
<publisher>
<publisher-name><![CDATA[UNIVERSIDAD PRIVADA BOLIVIANA]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2518-44312022000200081</article-id>
<article-id pub-id-type="doi">10.23881/idupbo.022.2-5e</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[TRANSICIÓN DIGITAL Y COVID-19: APROXIMACIÓN AL CONSUMO DIGITAL EN BOLIVIA DURANTE LA PANDEMIA]]></article-title>
<article-title xml:lang="en"><![CDATA[DIGITAL TRANSITION AND COVID-19: APPROACH TO DIGITAL CONSUMPTION IN BOLIVIA DURING THE PANDEMIC]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Laguna-Tapia]]></surname>
<given-names><![CDATA[Andrés]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Rivera-Tapia]]></surname>
<given-names><![CDATA[Laura]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Centro de Investigación en Comunicación y Humanidades (CICOMH)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Bolivia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Centro de Estudios de la Realidad Económica y Social (CERES)  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Bolivia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>22</volume>
<numero>2</numero>
<fpage>81</fpage>
<lpage>104</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S2518-44312022000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S2518-44312022000200081&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S2518-44312022000200081&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En este artículo se estudia nuevos patrones de consumo digital en Bolivia, desarrollados a raíz de las medidas de confinamiento y distanciamiento social dictaminadas para lidiar con la pandemia de Covid-19, además de analizar las dificultades y las oportunidades que se presentaron, tanto para los consumidores como para los comerciantes. Este es un estudio de naturaleza exploratoria y preponderantemente cualitativo. La recolección de la información se realizó utilizando fuentes documentales, una encuesta a usuarios de los departamentos de La Paz, Cochabamba y Santa Cruz, así como entrevistas a profundidad a expertos. Se realizó un análisis de los resultados del cuestionario, confrontándolos con la información obtenida de las otras fuentes. Se concluyó que la pandemia fue un acelerador de cambios estructurales de consumo y modelos de negocios en el país, pero que estos fueron afectados por una baja cultura digital, por las grandes brechas de acceso tecnológico, por los prejuicios y aspectos psicosociales de consumo y por variables demográficas propias de Bolivia.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT We study new patterns of digital consumption in Bolivia, developed as a result of the confinement and social distancing measures ordered to deal with the Covid-19 pandemic, in addition to analyzing the difficulties and opportunities that arose, both for consumers as well as for merchants. This is an exploratory and predominantly qualitative study. Information was collected using documentary sources, a survey of users in the departments of La Paz, Cochabamba and Santa Cruz, as well as in-depth interviews with experts. An analysis of the results of the questionnaire was carried out, comparing them with the information obtained from other sources. It was concluded that the pandemic was an accelerator of structural changes in consumption and business models in the country, but that these were affected by a low digital culture, by the large gaps in technological access, by prejudices and psychosocial aspects of consumption and by Bolivian demographic variables.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Consumo Digital]]></kwd>
<kwd lng="es"><![CDATA[Covid-19]]></kwd>
<kwd lng="es"><![CDATA[Comportamiento del Consumidor]]></kwd>
<kwd lng="es"><![CDATA[Nuevas Tecnologías]]></kwd>
<kwd lng="es"><![CDATA[Modelos de Negocio.]]></kwd>
<kwd lng="en"><![CDATA[Digital Consumption]]></kwd>
<kwd lng="en"><![CDATA[Covid-19]]></kwd>
<kwd lng="en"><![CDATA[Consumer Behavior]]></kwd>
<kwd lng="en"><![CDATA[New Technologies]]></kwd>
<kwd lng="en"><![CDATA[Business Models]]></kwd>
</kwd-group>
</article-meta>
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