2415-2250
2415-2250
S2415-22502022000100074
1056274/op.2022.v.7n1.4
00
06
2022
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2022
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[
2015
]
[
2003
]
[
American Marketing Association
2013
]
[
Amway
2019
]
[
Amway
2019
]
[
1994
58
4
4
1−16
]
[
1993
]
[
Avon
2019
]
[
1997
]
[
2000
29
361-74
]
[
1992
62−84
]
[
2017
]
[
2009
]
[
1982
]
[
1995
]
[
2004
35
102-10
]
[
2008
]
[
2014
]
[
Herbalife
2019
]
[
Infinitus
2019
]
[
1985
2
3
3
185−195
]
[
1992
]
[
1999
]
[
2001
]
[
Ley 1700
]
[
2016
]
[
2019
]
[
2019
]
[
2018
]
[
2015
]
[
2015
]
[
2005
]
[
2011
40
3
3
447-64
]
[
2012
]
[
2009
]
[
2015
]
[
2002
21
139-51
]
[
2016
]
[
2008
]