1994-3733
1994-3733
S1994-37332025000200257
10.35319/perspectivas.202556294
Bolivia
Bolivia
00
11
2025
00
11
2025
56
257
298
[
2020
562-83
]
[
2022
9
]
[
American Marketing Association
2018
]
[
Arimetrics
2022
]
[
2018
]
[
2018
]
[
2016
]
[
2016
]
[
2022
]
[
2024
]
[
2023
]
[
2023
]
[
Campos
2023
]
[
2015
]
[
2022
]
[
2023
]
[
1989
13
]
[
IM digital
2022
]
[
2022
]
[
2023
]
[
2016
]
[
2019
]
[
2017
]
[
2019
]
[
2022
]
[
2017
]
[
2018
]
[
2016
]
[
2018
]
[
INE
2020
]
[
Jesus
2022
]
[
2021
64
]
[
2016
]
[
2023
]
[
2022
]
[
2017
]
[
2017
]
[
2023
]
[
2013
]
[
2023
]
[
2020
]
[
2021
]
[
2017
]
[
2015
]
[
Malhotra
2016
]
[
2020
]
[
2016
]
[
2020
]
[
2015
193-207
]
[
2017
25-38
]
[
2023
]
[
Passport
2022
]
[
2021
]
[
2018
]
[
2015
]
[
2023
]
[
2023
]
[
2024
]
[
RAE
2024
]
[
2016
]
[
2023
]
[
2021
]
[
2022
]
[
2021
]
[
2011
722
]
[
2019
]
[
2021
]
[
2022
]
[
2022
]
[
2022
]
[
2023
]
[
2019
43-61
]
[
2016
]
[
2018
]
[
2024
]
[
2021
]
[
TikTok
2022
]
[
Tuten
Salomon
2015
]
[
Valio
2022
]
[
2021
]
[
WOMMA
2017
]
[
2013
]
[
2020
]
[
2018
]
[
Zendesk
2023
]