<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1994-3733</journal-id>
<journal-title><![CDATA[Revista Perspectivas]]></journal-title>
<abbrev-journal-title><![CDATA[Perspectivas]]></abbrev-journal-title>
<issn>1994-3733</issn>
<publisher>
<publisher-name><![CDATA[Universidad Católica Boliviana San Pablo, Unidad Académica Regional Cochabamba]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1994-37332024000200011</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis de la percepción de valor de los estudiantes en universidades privadas]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of the perception of value of students in prívate universities]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Torrico Gonzales]]></surname>
<given-names><![CDATA[Adrian Esdras]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Almeida Cardona]]></surname>
<given-names><![CDATA[Rodrigo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica Boliviana &#8220;San Pablo&#8221; Departamento de Administración, Economía y Finanzas ]]></institution>
<addr-line><![CDATA[Cochabamba ]]></addr-line>
<country>Bolivia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Católica Boliviana &#8220;San Pablo&#8221; Departamento de Administración, Economía y Finanzas ]]></institution>
<addr-line><![CDATA[Cochabamba ]]></addr-line>
<country>Bolivia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>11</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>11</month>
<year>2024</year>
</pub-date>
<numero>54</numero>
<fpage>11</fpage>
<lpage>32</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S1994-37332024000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S1994-37332024000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S1994-37332024000200011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Las instituciones de educación superior privada han demostrado tener un crecimiento bastante rápido en Bolivia, por lo que existe bastante competitividad en el sector, de esta manera las universidades deben elaborar estrategias eficientes para sacar una ventaja competitiva en el mercado, es por esto que diferentes autores discuten acerca de la percepción de valor de los estudiantes, y la relevancia que esta tiene en las universidades, por lo que el desconocimiento de los principales factores que influyen en la percepción de valor en los estudiantes de universidades privadas en Cochabamba puede tener efectos muy negativos en el sector privado, es por esto que la investigación analizó estos principales factores, así pues, se corroboró la influencia entre la imagen y la calidad percibida, como principales antecedentes que influyen en gran medida en el valor percibido y por otra parte la satisfacción y la lealtad como sus consecuencias, para llegar a esto se desarrolló una investigación de metodología deductiva de carácter correlacional causal, enfocada en la UPB, UCB, Univalle y EMI, utilizando un muestreo por cuotas de 373 estudiantes. Para finalmente interpretar la relación entre las variables.  CLASIFICACIÓN JEL:  M31, C30.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Private higher education institutions have shown to have a fairly rapid growth in Bolivia, so there is a lot of competitiveness in the sector, in this way universities must develop efficient strategies to gain a competitive advantage in the market, which is why different authors They discuss the perception of value of students, and the relevance it has in universities, so ignorance of the main factors that influence the perception of value in students of private universities in Cochabamba can have very negative effects. in the private sector, this is why the research analyzed these main factors, thus, the influence between image and perceived quality was corroborated, as main antecedents that greatly influence the perceived value and on the other hand, satisfaction and loyalty as its consequences, to achieve this, a deductive methodology investigation of a causal correlational nature was developed, focused on UPB, UCB, Univalle and EMI, using quota sampling of 373 students. To finally interpret the relationship between the variables.  JEL CLASSIFICATION:  M31, C30.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Percepción de valor]]></kwd>
<kwd lng="es"><![CDATA[valor percibido]]></kwd>
<kwd lng="es"><![CDATA[educación superior]]></kwd>
<kwd lng="en"><![CDATA[Value perception]]></kwd>
<kwd lng="en"><![CDATA[perceived value]]></kwd>
<kwd lng="en"><![CDATA[higher education]]></kwd>
</kwd-group>
</article-meta>
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<article-title xml:lang=""><![CDATA[Consumer perceptions of price, quality, and value: a meansend model and synthesis of evidence]]></article-title>
<source><![CDATA[Journal of marketing]]></source>
<year>1988</year>
<volume>52</volume>
<numero>3</numero>
<issue>3</issue>
<page-range>2-22</page-range></nlm-citation>
</ref>
</ref-list>
</back>
</article>
