<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1994-3733</journal-id>
<journal-title><![CDATA[Revista Perspectivas]]></journal-title>
<abbrev-journal-title><![CDATA[Perspectivas]]></abbrev-journal-title>
<issn>1994-3733</issn>
<publisher>
<publisher-name><![CDATA[Universidad Católica Boliviana San Pablo, Unidad Académica Regional Cochabamba]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1994-37332021000200099</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[El éxito de Tesla ¿realidad o una burbuja? Perspectivas desde las finanzas conductuales y las narrativas económicas]]></article-title>
<article-title xml:lang="en"><![CDATA[Tesla&#8216;s success a reality or a bubble? finance and economic narratives]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Soria Galvarro Guerra]]></surname>
<given-names><![CDATA[Jose Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Arauz Cruz]]></surname>
<given-names><![CDATA[Gustavo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica Boliviana San Pablo Facultad de Ciencias Empresariales, Administrativas y Financieras Sociedad Científica Estudiantil]]></institution>
<addr-line><![CDATA[Santa Cruz ]]></addr-line>
<country>Bolivia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Colegio de Economistas de Santa Cruz  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Bolivia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>11</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>11</month>
<year>2021</year>
</pub-date>
<numero>48</numero>
<fpage>99</fpage>
<lpage>118</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S1994-37332021000200099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S1994-37332021000200099&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S1994-37332021000200099&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Esta investigación presenta evidencia mediante un análisis basado en las finanzas conductuales y las narrativas económicas de que Tesla presenta una sobrevaluación en el precio de su acción, se pudo observar que el inversor de Tesla ostenta sesgos de sobre confianza y sobre reacciona a las noticias e historias acerca de la empresa, disparando así el valor de la acción a precios elevados y mantenidos, retando así a la hipótesis de mercados eficientes haciendo que la labor de arbitraje realizada por los inversores denominados racionales sea bastante riesgosa y poco atractiva. Se responden dos preguntas importantes con relación a los fundamentos en los cuales se sostiene el valor de la acción y en ver si el comportamiento del inversor de Tesla es de carácter racional o irracional.  CLASIFICACIÓN JEL:  G14, G41]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This research presents evidence from an analysis based on behavioral finance and economic narratives that Tesla Motors presents an over-value in the price of its share. It was observed that Tesla investors have confidence biases and overreacts to news and stories about the company, thus triggering the value of the share at high and maintained prices, thus challenging the efficient market hypothesis. Two important questions are answered in relation to the fundamentals on which the value of the share is sustained and whether Tesla&#8217;s investor behavior is rational or irrational.  JEL CLASSIFICATION:  G14, G41]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Finanzas conductuales]]></kwd>
<kwd lng="es"><![CDATA[Narrativas económicas]]></kwd>
<kwd lng="es"><![CDATA[Sesgos cognitivos]]></kwd>
<kwd lng="en"><![CDATA[Behavioral finance]]></kwd>
<kwd lng="en"><![CDATA[Economic narratives]]></kwd>
<kwd lng="en"><![CDATA[Cognitive Bias]]></kwd>
</kwd-group>
</article-meta>
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