<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1815-0276</journal-id>
<journal-title><![CDATA[Punto Cero]]></journal-title>
<abbrev-journal-title><![CDATA[Punto Cero]]></abbrev-journal-title>
<issn>1815-0276</issn>
<publisher>
<publisher-name><![CDATA[Carrera de Ciencias de la Comunicación Social - Universidada Católica Boliviana San Pablo Cochabamba]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1815-02762021000200011</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[EL DISCURSO DE ODIO POLÍTICO EN REDES SOCIALES DURANTE LA COYUNTURA ELECTORAL 2020 EN BOLIVIA]]></article-title>
<article-title xml:lang="en"><![CDATA[Political hate speech on social networks during the 2020 electoral juncture in Bolivia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ojeda Copa]]></surname>
<given-names><![CDATA[Alex]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Peredo Rodríguez]]></surname>
<given-names><![CDATA[Valeria]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Uribe]]></surname>
<given-names><![CDATA[Juan Carlos]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Católica Boliviana San Pablo  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Bolivia</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Chequea Bolivia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<aff id="Af3">
<institution><![CDATA[,Chequea Bolivia  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>26</volume>
<numero>43</numero>
<fpage>11</fpage>
<lpage>24</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_arttext&amp;pid=S1815-02762021000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_abstract&amp;pid=S1815-02762021000200011&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.bo/scielo.php?script=sci_pdf&amp;pid=S1815-02762021000200011&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El presente artículo tiene por objetivo analizar y caracterizar el discurso de odio de contenido político emitido en redes sociales durante la campaña electoral de las Elecciones Generales de 2020 en Bolivia. Nos concentramos en una muestra de los discursos textuales vertidos por los electores durante el mes de septiembre y octubre de 2020 en grupos y páginas de Facebook. Si bien cada uno de los bandos políticos en disputa intenta culpar y demonizar a su contrincante, al mismo tiempo que intenta purificarse, encontramos evidencia que muestra que el discurso de odio está presente en ambos bandos. Este discurso hace referencia a supuestos bloques sociales homogéneos, como los &#8220;masistas&#8221; y &#8220;pititas&#8221;, que son sujetos gradualmente a ofensas, hostilidad, esencialización y justificación de violencia física. Al mismo tiempo planteamos posibles alternativas de conversación democrática.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The objective of this article is to analyze and characterize the hate speech of political content emitted on social networks during the electoral campaign of the 2020 General Elections in Bolivia. We focus on a sample of the textual speeches made by voters during the month of September and October 2020 in groups and Facebook pages. While each of the political parties in dispute tries to blame and demonize its opponent, simultaneously trying to purify itself, we find evidence that shows that hate speech is present on both sides. This speech makes reference to supposed homogeneous social blocs, such as the &#8220;masistas&#8221; and &#8220;pititas&#8221;, which are gradually subjected to offenses, hostility, essentialization and justification of physical violence. At the same time, we propose possible alternatives for democratic conversation.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Discurso de odio]]></kwd>
<kwd lng="es"><![CDATA[Redes sociales]]></kwd>
<kwd lng="es"><![CDATA[Elecciones]]></kwd>
<kwd lng="es"><![CDATA[Conversación digital]]></kwd>
<kwd lng="es"><![CDATA[Bolivia]]></kwd>
<kwd lng="en"><![CDATA[Hate speech]]></kwd>
<kwd lng="en"><![CDATA[Social networks]]></kwd>
<kwd lng="en"><![CDATA[Elections]]></kwd>
<kwd lng="en"><![CDATA[Digital conversation]]></kwd>
<kwd lng="en"><![CDATA[Bolivia]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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