| Table of contents Perspectivas no.44 Cochabamba Nov. 2019 Press Release | | | |
Presentation | | | | Gutiérrez Andrade, Osvaldo Walter | | | Articles | | | | · Organizational learning capacity measurement scale: application in big mining Villar Vargas, Mario Fidel; Araya-Castillo, Luis
| | | | · Measuring of the effect of In-game advertising on videogames consumers Rios Portales, Christian; Almeida Cardona, Rodrigo
| | | | · Motivations of visiting members of the virtual brand communities through social networks and its relation with purchase intention, recruitment and worth of mouth Santarriaga Pineda, María de los Dolores; Soto Ramírez, Francisco Carlos
| | | | · Model to guide generational evolution in a "maquiladora" company Byerly Sosa, Keir Francisco; Arellano González, Alejandro; Ríos Vázquez, Nidia Josefina
| | | | · Key factors that determine the introduction of sulfur-free sugar from Ingenio Sucroalcoholero Aguaí S.A. in the market of Cochabamba-Cercado Mercado Rojas, Daniela Alejandra
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