Resumen

RUDAS MURGA, Cyntia Raquel  y  CAJAHUANCA CADILLO, Gersiño Walter. Ethics in the use of Big Data in business administration. Impulso [online]. 2025, vol.5, n.11, pp.1-13.  Epub 02-Jul-2025. ISSN 2959-9040.  https://doi.org/10.59659/impulso.v.5i11.127.

In the digital age, Big Data has positioned itself as a strategic asset for companies, although its massive processing poses ethical dilemmas. This exploratory-explanatory mixed-approach study examined the relationship between human talent management, job satisfaction, and organizational commitment in credit unions. Through a systematic literature review (2015-2023) in databases such as Scopus and Web of Science, and interviews with 18 specialists in digital ethics, compliance, and data management, critical ethical principles, regulatory gaps, and effective corporate practices in Big Data management were identified. The results show a significant positive correlation between these variables, suggesting that improving human talent management can increase job satisfaction and commitment. In conclusion, the need for robust regulatory frameworks and an accountability-focused organizational culture is highlight to take advantage of the opportunities offered by Big Data while minimizing its social risks.

Palabras clave : Business administration; Big Data; Organizational commitment; Digital ethics; Human talent management.

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