Resumo

ORONCOY VILCA, Gabriela Janett. Analysis of the impact of Dumping on the competitiveness of garment manufacturers in the Emporio Gamarra. Impulso [online]. 2024, vol.4, n.8, pp.2-13.  Epub 20-Out-2024. ISSN 2959-9040.  https://doi.org/10.59659/impulso.v.4i8.45.

The objective of the study was to determine the relationship between strategic forecast management Dumping undermines the competitiveness of clothing manufacturing companies. The present research aims to analyze the impact of dumping on the commercial competitiveness of clothing manufacturing companies in the Gamarra Commercial Emporium, in Peru. The research was carried out using a non-experimental quantitative approach, classified as applied research, with a descriptive and explanatory focus. The sample consisted of 60 companies. The main results show that dumping represents a serious threat to competitiveness, with 57% of respondents considering the impact as bad and average. 47% rate the commercial competitiveness of companies as good. It is concluded that clothing manufacturing companies are aware that dumping represents a serious threat to competitiveness, which could negatively affect their performance in a market that is increasingly aware of sustainability.

Palavras-chave : Planning; strategic forecast management; organizational development; executing unit; police.

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