Resumen

ZUTA, Jannie Caroll Mendoza; JUAREZ, Hugo Daniel García; JUAREZ, Ricardo Antonio Armas  y  SALINAS, Luis Edgardo Cruz. Application of the balanced scorecard in the strategic management process of the company EIR.L/PROTEK, Peru. Impulso [online]. 2024, vol.4, n.7, pp.33-46.  Epub 20-Jul-2024. ISSN 2959-9040.  https://doi.org/10.59659/impulso.v.4i7.32.

The Balanced Scorecard (BSC) is a management tool that allows management control in areas considered critical to increase profitability and optimization. This research aimed to evaluate the impact of the BSC on the strategic management of the company Procesos Textiles EI.RL/PROTEK, in Peru. A non-experimental design with pre-test and post-test was applied, which allowed measuring administrative management before and after applying the BSC, for which external and internal factors were diagnosed through a SWOT analysis. The most relevant result was the increase in productivity levels, personal satisfaction of human talent and the number of active clients. It is concluded that the BSC is a strategic tool that makes communication more effective, achieving an increase in productivity and an increase in finances.

Palabras clave : Balanced Scorecard; strategic management; finances; optimization; productivity; profitability..

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