Abstract

LEDVIN, Isuiza Amasifuen  and  ROBIN ALEXANDER, Diaz Saavedra. Impact of relationship marketing and its impact on the organizational results of an educational institution. Investigación y Negocios [online]. 2023, vol.16, n.27, pp.79-87. ISSN 2521-2737.  https://doi.org/10.38147/invneg.v16i27.188.

This study was conducted with the purpose of determining the relationship between the relationship marketing style and organizational results in an Adventist educational institution in San Martín, with a quantitative method, nonexperimental design and a descriptivecorrelational scope, with a sample of administrative and teaching staff. The results obtained indicate that relationship marketing is at a high level with 60.0% and organizational results are at a high level with 66.7%; to determine the relationship, the Rho Spearman coefficient was used, resulting in the relationship marketing and organizational results being significantly related (p-value = .000), positive and strong (rho = .981**)

Keywords : Relationship marketing; organizational results; loyalty; service culture; financial results.

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