Abstract

TOLEDO CHAMBILLA, Andrés. Influence of digital marketing on gastronomic service companies during covid-19. Investigación y Negocios [online]. 2021, vol.14, n.24, pp.20-29.  Epub Oct 31, 2021. ISSN 2521-2737.  https://doi.org/10.38147/invneg.v14i24.144.

The year 2020 has transformed the world, the COVID-19 pandemic constitutes an unprecedented and growing global crisis, which has devastating health, economic and social consequences in all countries. Many companies today face the challenges of massive changes in demand, supply chains, transportation and mobility, as well as protection of workers, as well as consumers. However, food service companies have been influenced by digital marketing, being the means used to survive in a pandemic through social networks. For this reason, the purpose of evaluating the influence of digital marketing on food service companies during Covid-19 in the city of Cochabamba in Bolivia was to find out how these companies cope and persist during this health crisis. The research used was documentary with a non-experimental design, based on a reflective analytical analysis of digital marketing in gastronomic services.

Keywords : Digital Marketing; Food Service Companies; Social Networks; Covid-19..

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