Abstract

ORTIZ DE ORUE, Haydee. Conjoint analysis: : a preference based on the estimation of the benefits reported by conservation and tourism in Choquequirao. . Investigación y Negocios [online]. 2019, vol.12, n.20, pp.97-114. ISSN 2521-2737.

Abstract The intervention of the State in conservation policies as in public tourist infrastructure in natural protected areas-ANP must be, in one way or another, assumed in financial terms by the users who perceive benefits of said interventions. These ANPs provide a wide variety of environmental goods and services that do not have a market price to determine their real economic value. The preference methods can be used to determine this economic value through the willingness to pay-WTP for the improvements associated with conservation change policies and tourism in a natural area such as Choquequirao-CHOQ. This economic instrument will raise funds to implement natural and cultural conservation policies in the ANP. The WTP proposed by the Cojoint Analysis method shows results, by the implementation of joint improvements in conservation projects and tourist infrastructure an additional DAP to the entrance fee of $ 11.50 per tourist, which would contribute to the fulfillment of the strategic objectives of conservation of the area. The economic benefits that would be reported, by the joint preference of the conservation and tourist policies of tourists, annually, would be an amount of 80,718.50 dollars.

Keywords : conservation; conjoint analysis; tourism,; natural protected áreas; willingness to pay-WTP..

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