Abstract

AYLLO, Omar et al. Análisis del comportamiento del consumidor, ante la oferta de productos electrónicos en el mercado de la ciudad de Sucre. Investigación y Negocios [online]. 2017, vol.10, n.16, pp.223-228. ISSN 2521-2737.

Abstract The present work of investigation thinks end search for the concrete answers on the conduct of the consumer, in front of the growing offer of electronic products, for fashion, style of life or move forward technological; these products can be out standing grate fulorin your defect, out standing of Chinese origin; besides knowing the causes, and decide the factors that fall in a change of the conduct of the consumer. Granting the priority to the study of the usual conduct of the specific consumers of the country market of the city of Sucre.

Keywords : Behavior; Consumer; Market; China.