Resumen

CALEB BAYO, A; CALSINA AYALA, Mayra Tamara; CRUZ VILLCA, Abmner  y  SANDI TORRICO, Fabricio. La nueva comunicación, nuevas tecnologías y tendencias. Investigación y Negocios [online]. 2016, vol.9, n.14, pp.125-131. ISSN 2521-2737.

In the 90s, few managed to intuit the radical changes that would occur in a couple of decades. These changes have transformed the way we work, live and consume, especially, they have changed the way companies communicate with the market. Now the consumer is an active part of the process, and the mentioned group is better informed than ever. In order to adapt to this new environment and the profile of the new consumer a great number of of methods and techniques have emerged which, although the extent of their effects is not yet exactly know, have changed the managementof communicationforgood. On the other hand every year, we have experienced the traditional message crisis, due to saturation of messages, desperate to get the public to respond. Where the video has replaced other static resources, we are in the Post-demographic age, where the tastes and interests of the public care the most instead of their place of residence, age or sex. Efforts focus on gettingthe customer excited. The populationis more relatedtotechnology and companies in the region are not aware of this new reality, with this research it is pretended to demonstrate distancing between companies and customer.

Palabras clave : communication; consumer; technologies.

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