Abstract

VARGAS HERNANDEZ, José G; LOPEZ LEMUS, Jorge Armando  and  MORALES MEDRANO, Marlene de Jesús. Circular Green Economy: An Analysis Based on the Theory of Resources and Capabilities. Revista de coyuntura y perspectiva [online]. 2020, vol.5, n.1, pp.38-70. ISSN 2415-0622.

Abstract The main objective of the present investigation was to analyze the model of the Circular and Green Economy (CGE) from the point of view of the resources and capacities of the organization. Regarding the design and methodology: used in this research was descriptive and correlational through the VRIO framework (Value, rarity, inimitability and organization). The results obtained show that CE represents an essential factor within an operational level with a social impact. Also, when used as an internal resource of the company, it becomes a competitive advantage through resources and capabilities. The findings are relevant and of great value because there are currently not enough investigations that are focused on the variables analyzed on the business sector.

Keywords : Circular Economy; Resources and Capacities; VRIO Analysis; Strategy.

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