Resumo

MATIENZO LOPEZ, Richard. News consumption habits in students of Social Communication at San Francisco Xavier University (SFXU). Rev. aportes de la comunicación [online]. 2025, n.38, pp.41-58. ISSN 2306-8671.  https://doi.org/10.56992/a.v1i38.498.

Technological advances are accelerating changes in the media ecosystem and creating innovative information models that increasingly connect new generations. It is these new scenarios that form the natural environment for journalism of the present and the future. The focus of this paper was to know the news and information consumption habits of the students of the Social Communication Sciences degree at the San Francisco Xavier University of Chuquisaca. This is a research ascribed to the positivist paradigm, with a quantitative methodological approach, constituting a type of descriptive research, under the guidelines of a non-experimental and transversal research design. A 15-question questionnaire was applied to a stratified probabilistic sample of 259 university students, belonging to the courses of the four years of study. Among the main findings, it can be highlighted that regular and high levels of information consumption predominate, with 39% and 38% respectively, followed by 23% low. Likewise, social networks and instant messaging services, with 54%, are the preferred ways to obtain information, especially Facebook and WhatsApp. However, it is striking that traditional media such as radio and television have a significant rating with 36%. On the other hand, there is a difference between desire and level of confidence. Although networks are their main source of information, they are less reliable than less used media, such as printed newspapers.

Palavras-chave : news media literacy; news consumption; university students; media literacy.

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