Abstract

STEINBACH MENDEZ, Ingrid  and  HURTADO CALDERON, Álvaro M. Governmental communication during the first months of the Coronavirus in Bolivia. Rev. aportes de la comunicación [online]. 2021, n.30, pp.29-50. ISSN 2306-8671.

Abstract The research describes the communication actions implemented by the Government of Bolivia to inform and communicate with the population between March and June 2020, when the Covid-19 pandemic arrived. Seventy press conferences, 21 messages to the nation, two web pages and six social networks of governmental institutions and of the president of the Plurinational State of Bolivia were analyzed. The results show a communication that is not very strategic and rather intuitive, based on fear and contaminated by electoral politics. It was a mixture of political communication and health risk communication, where a diversity of political spokespersons or leaders stood out over professional spokespersons or leaders in the health area, and where the population preferred to turn to alternative (virtual) sources of information and not necessarily to the official media and tools created to inform the population about Covid-19.

Keywords : Health risk communication; pandemic; political-governmental communication.

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