Resumen

FLORES MORENO, María Laura. Analysis of roles, gender stereotypes and imaginary represented by the "viudita^” character in the política l humor strip " El Duende y su camarilla " during the decade of the 90's. Rev. aportes de la comunicación [online]. 2015, n.19, pp.9-20. ISSN 2306-8671.

The research allowed detecting and analyzing the main imaginary and latent gender stereotypes in Santa Cruz society of the 90, from semantics and semiotics decomposition of ideological discourse immersed in comic strips studied "El duende y su camarilla". Been capable of verify that the character of the "Viudita" has a social and political position similar with the Santa Cruz woman of the time. Because the comic reproduced and symbolizes domination logics that regulate, classify and make sense of reality in the social order cruceño.

Palabras clave : viudita; gender analysis; social order cruceño; 90's; semiological approach.

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