Resumo

BARRIOS RADA, José Luis. Olfactory Marketing The Invisible Seduction of Aroma. Revista de Psicologia [online]. 2021, n.Especial, suppl.2021, pp.85-92. ISSN 2223-3032.

Abstract Current marketing finds a society anesthetized, avoidant and a bit isolated, so it must look for alternative mechanisms to intervene based on an approach that is guided by the senses. This last decade will be decisive for olfactory marketing because from a trend, it is now transformed into an option to bring, stimulate, create and enrich sensorial experiences that last over time, its entry format to the mind is subtle, hidden and relentlessly immediate, because its goal is to instantly seduce the brain. 

Palavras-chave : Emotion; Marketing; Smell; Sensory; Sensation.

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