Abstract

GARCIA LIRIOS, Cruz. SPECIFICATION OF A MODEL FOR THE STUDY OF EXPECTATIONS AROUND GLOBALIZATION. Ajayu [online]. 2018, vol.16, n.2, pp.273-298. ISSN 2077-2161.

Grosso modo, the expectations regarding globalization refer to the expected consequences of strategic alliances between multinationals and SMEs regarding local development, but its importance lies in the exploration of organizational climates conducive to networks, managements, productions and transfer of innovations aimed at the positioning of brands in the local market and their consolidation in the international concert. The specification of a model for its study was made from a non-experimental, transversal and exploratory design with a non-probabilistic sample selection of sources indexed to national repositories, considering the year of publication from 2000 to 2017, as well as the inclusion of concepts such as "globalization", "locality" and "model". There are comparative lines between entities without or with strategic alliances of multinationals with SMEs to establish differences and anticipate knowledge innovation.

Keywords : Globalization; locality; model; intangibles; capital.

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