Resumo

OLIVARES VALENZUELA, Patricio et al. Cognitive and emotional aspects of purchase intention in innovative consumers. Fides Et Ratio [online]. 2024, vol.27, n.27, pp.207-226. ISSN 2071-081X.

Abstract The following research aims to deepen the understanding of the cognitive and emotional processes associated with purchase intention in consumers from Latín America. Considering the theory of systems of thought on one side and emotions on the other, the effects on purchase intention in consumers with difFerent degrees of innovation are evaluated from a preliminary view. Using psychometric instruments validated in previous research on these topics, the study is applied to a sample of Chilean university students, with difFerences in sociodemographic variables, such as income levéis and educational background. The results indicate relationships between systems of thought and the effects of emotions, both for hedonistic and militarían products, with significant differences according to gender, using partial correlations. This study attempts to be a contribution to improve the understanding of innovative consumer behavior in a Latin American context, from a cognitive-emotional perspective, as a first approach to the deepening of this type of processes, from a regional and cultural perspective

Palavras-chave : Consumer behavior; innovativeness consumer; analytic thinking; holistic thinking; systems of thought.

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