Abstract

ALCOCER CABEZAS, Evelyn; AYAVIRI NINA, Dante  and  ROMERO FLORES, Martha. Local productive systems infair trade. A study in the rural area of Ecuador. Perspectivas [online]. 2020, n.46, pp.103-118. ISSN 1994-3733.

This research analyzes the relationship between production systems and fair trade in the Association of agricultural producers PROAGROCIU of the parish of San Luis, Ecuador. Production systems are studied as a mechanism of local production whose population practice is important, given the traditional characteristics of the area; on the other hand, fair trade is approached as a direct marketing strategy to final consumers in conditions of production and fair prices; the human being is made visible in the productive space, the sample reaches 40 agricultural producers that make up the Association to whom a survey is applied that made it possible to interpret and establish the main conclusions, such as the relationship between local productive systems and the practice of trade fair, as a characteristic and traditional of the region. Agricultural production based on a traditional productive system is reflected as an important value in the configuration of fair trade.

Keywords : Production systems; fair trade; agricultural production; market.

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