Abstract

BLACUTT OLMOS, Jorge Alejandro A.. The New Trends in Strategic Management. An approach based on orientation to central competences, to the market or to strategic activities. Perspectivas [online]. 2019, n.43, pp. 135-148. ISSN 1994-3733.

In the strategic management literature some authors found some concepts that allow them to develop the evolution of the strategic management theory. Some authors establish time as an indicator of this evolution; and quote chronologically the works or articles written on a certain date. It has been observed on the identified approaches in literature some key elements that form the pillar of a strategy or essential concepts. Some of them are the core or essential competencies in the company; others take into account the market and its forces. Finally, the strategic efforts based on action. The concern of the theoreticians to understand the phenomenon of the business managers' decisions has formed an object of study and has derived likewise in a permanent effort of the authors to explain the evolution of the theory of the strategic administration. Some research has dedicated much effort to the evolution of the concept. And, as a result, theories have emerged that during a period has allowed to deep the knowledge of strategic management. This article presents the authors who have identified some key factors that allow us to elaborate the road traveled by strategic thinking and incorporate new perspectives of strategic administration researchers.

Keywords : Strategic Management; Orientation to core competencies; Strong market orientation; Orientation to markets; Orientation to strategic activities.

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