Abstract

RIVERA OCHOA, Blanca Elia  and  BERNAL DOMINGUEZ, Deyanira. The importance of financial education in the decision making of indebtedness. Study of a "Mi Banco" branch in Mexico. Perspectivas [online]. 2018, n.41, pp.117-144. ISSN 1994-3733.

This research is based to evaluate the importance of knowledge to users of credit card customers, and as this is associated with their debt levels and the proper use of the financial product they handle. The methodology used was through a case study in the company Mi Banco, which aims to offer financial products to the popular sector of the population in Mexico. Through the application of a survey divided into three categories, it was determined the level of financial education, the level of indebtedness and use and knowledge customers the company credit card users have. The results showed that respondents have low levels of financial education and high levels of debt and acquire high-cost credit and this can be attributed to the lack of financial knowledge.

Keywords : Personal Finances; debt; credit card.

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