Abstract

GARAY ANAYA, Gonzalo. The behavioral finance, the financial literacy and its impact on decision making financial, economic well-being and happiness. Perspectivas [online]. 2015, n.36, pp.7-34. ISSN 1994-3733.

This research analyzes the effect of behavioural finance, emotions, culture and economic decisions, and financial literacy on: to) economic well-being; and (b) the people's happiness. In the past, it was considered that people were rational and decisions were not dependent on contextual effects. However, these theories can't explain strange and irrational economic behaviour. Subsequent research showed that people are not rational and decisions respond to contextual effects. Based on these facts, the present study uses psychological, cultural and emotional variables that allow you to more accurately reflect the economic behaviour of individuals. Empirical data in combination with multivariate analysis and factorial was used to quantify and test of the theory. The study found evidence that emotions, culture, economic decisions and financial literacy, influence the economic well-being and happiness of the people.

Keywords : happiness; economic well-being; financial literacy; culture and emotions.

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