Abstract

PARK, Hyunjin. RETURNING TO THOSE WHO WANT TO LEAVE: COMMENT INTERACTION ON THE YOUTUBE VIDEO S.E “떠나려 하는 모든 이에게” (TO ALL THOSE WHO WANT TO LEAVE). Punto Cero [online]. 2023, vol.28, n.47, pp.49-64.  Epub Dec 01, 2023. ISSN 1815-0276.  https://doi.org/10.35319/puntocero.202346116.

The objective of this research is to analyze the interaction of the comments in the video “떠나려 하는 모든 이에게” (To all those who want to leave) of the channel “새던” (Sedawnn) on YouTube in April 2021. This video was a success story of a virtual community formed for the purpose of comfort amid the high rates of suicide and social isolation in South Korea. With a deliberate sample of 253 comments, a quantitative methodology was applied using the three variants of content analysis to obtain the results: thematic, semantic and network. The interaction in this space is expressive and positive in its attitude, interpersonal and informal in its speech, and complementary and functional in its mode of relationship. This opens the discussion about the YouTube platform as a potential space for consolation, along with the contribution of digital social networks in communication for mental health.

Keywords : Social interaction; YouTube; mental health; South Korea.

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