Resumen

OJEDA COPA, Alex; PEREDO RODRIGUEZ, Valeria  y  URIBE, Juan Carlos. Political hate speech on social networks during the 2020 electoral juncture in Bolivia. Punto Cero [online]. 2021, vol.26, n.43, pp.11-24. ISSN 1815-0276.

The objective of this article is to analyze and characterize the hate speech of political content emitted on social networks during the electoral campaign of the 2020 General Elections in Bolivia. We focus on a sample of the textual speeches made by voters during the month of September and October 2020 in groups and Facebook pages. While each of the political parties in dispute tries to blame and demonize its opponent, simultaneously trying to purify itself, we find evidence that shows that hate speech is present on both sides. This speech makes reference to supposed homogeneous social blocs, such as the “masistas” and “pititas”, which are gradually subjected to offenses, hostility, essentialization and justification of physical violence. At the same time, we propose possible alternatives for democratic conversation.

Palabras clave : Hate speech; Social networks; Elections; Digital conversation; Bolivia.

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