Abstract

ESCANDON MONTENEGRO, Pablo. Propaganda and elections in Covid-19's times: To conquer digital spaces and actors. Punto Cero [online]. 2020, vol.25, n.41, pp.9-19. ISSN 1815-0276.

In the last quarter of 2020, elections will be held in the American continent: Bolivia in October, the United States in November and Ecuador, which will start the campaign in December. All signed under the health emergency, which caused isolation, the deepening of economic crises and in the Bolivian and Ecuadorian case, the deepening of political crises. How do electoral campaigns unfold in these settings? How will democracy and media strategies be challenged to move and convince younger and younger voters with different media practices? Technopolitics and digital communication are linked to the defense of social rights to excite the electorate that moves in media scenarios and on digital and mobile community platforms and that respond to causes and challenges, mediated by influencers.

Keywords : Propaganda; Elections; Covid-19; Digital communication.

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