Resumen

OJEDA COPA, Alex  y  PEREDO RODRIGUEZ, Valeria. Opinion microdynamics around the #RayoEvolizador hashtag on Twitter. Punto Cero [online]. 2018, vol.23, n.37, pp.29-39. ISSN 1815-0276.

The article analyzes the opinion microdynamics generated around the hashtag #RayoEvolizador, which includes the identification of the participating communities, their purposes, the forms of their interaction and the main themes that circulated. For this, methods of automated data collection, quantitative analysis of conversation networks and qualitative analysis of images were used. It was possible to identify three different microdynamics, the first one more civil and spontaneous, the second more activist and tactical, and the third more political and centralized.

Palabras clave : Bolivia; public opinion; social networks; Twitter; social network analysis.

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