Resumo

ALEMAN ANDRADE, Andrea  e  JIMENEZ SANCHEZ, Camila Julieta. Culture, social and identity in the Toch. Punto Cero [online]. 2018, vol.23, n.37, pp.17-27. ISSN 1815-0276.

This research analyzes the cultural and social appropriation that the TAH give to the cellphone through the use of it. The methodology used, linked to the ethnography, is qualitative, with interviews and observation of the interaction between the person and the cellphone. The cultural consumption is therefore a social, identitary and a cultural process in which they create their own, individual, but also a collective culture, in order to make a virtual community that takes place in the construction of their reality through the cellphone.

Palavras-chave : cellphone; cultural consumption; identity; culture; appropiation.

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