Resumen

GUARDIA CRESPO, Marcelo. Sources of referentiality for meaning, clues to address the complexity of reception. Punto Cero [online]. 2018, vol.23, n.37, pp.9-16. ISSN 1815-0276.

Proposal to identify sources of referentiality in opinion and behavior formation processes of people. When the perception is shaped by a complex interaction of four worlds: the social micro, the social macro, the media and the imagined worlds. It is a non-idealistic approach to communication and the processes of meaning.

Palabras clave : documentary film; enhancement of heritage; fine straw hat; UNESCO Representative List.

        · resumen en Español     · texto en Español     · Español ( pdf )