Abstract

FERNANDEZ SOUTO, Ana Belén; VAZQUEZ GESTAL, Montse  and  CORBACHO VALENCIA, Juan M.. THE REPUTATION OF SPAIN IN EUROPEAS A CENTRAL AXIS IN THE PLANNING ON THE COUNTRY BRAND IMAGE: THE CASE OF GERMANY FRANCE AND GREAT BRITAIN. Punto Cero [online]. 2016, vol.21, n.33, pp.25-34. ISSN 1815-0276.

This article is the result of investigation developed by the authors under the ob-ject of study of the brand of Spain, where it tries to be stated how the reputation of the Spanish country is from the analysis of the main European newspapers. The infor-mative treatment that the newspapers of France, England and Germany do about Spain it allows to obtain information of reputation that they influence in the inter-national image that is had of this country and allows to reflect on the values to be emphasized in the planning and improves of its brand.

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