Abstract

AGREDA ZAMBRANA, Gabriela Alejandra. Usos y apropiaciones en la construcción de la imagen de chola en la cumbia huayño de Cochabamba. Punto Cero [online]. 2016, vol.21, n.32, pp.77-94. ISSN 1815-0276.

Bolivia is a country rich in cultural events, they are mostly influenced by Spain and the neighbors countries. This mixture of influences in a communication terms is known as hybridization and through the study of hybridization it can also identify uses and appropriations both public and rural areas as the image of the chola. The study of the image of the chola through huayño and cumbia shows how a musical phenomenon can cross borders and generate not only important cultural movements, but also economic because of the elements involved in audiovisual production, costumes and instruments reach high figures considerably. During the investigation we appreciate a woman who assumes prominence, the songs talks about their life and reflects the social and political context in which they live, the chola is an icon constantly changing and in this case assumes the role of the artist.

Keywords : Popular culture; huayno cumbia; hybridization; chola.

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