Resumen

PRADO GAMBOA, Adriana. THE CHARACTERISTICS OF THE ADVERTISING ANNOUNCEMENTS OF THE CENTRAL PAGES OF THE NEWSPAPER LOS TIEMPOS FROM 1943 UNTIL 2013. Punto Cero [online]. 2014, vol.19, n.29, pp.21-30. ISSN 1815-0276.

From an investigation in the newspaper Los Tiempos and the advertising announcements published in his 70 years of history, one sought to analyze the aesthetic evolution and of content in these advertising pieces. It is like that, that this article tries to show these changes in different stages and in different historical contexts. The results of the investigation managed to fulfill the specific aims, identifying that the advertising announcements had an evolution of form and of bottom in four stages or different periods, in which a relation was formed by the economic, political and social development of the society of Cochabamba.

Palabras clave : advertising; publicity; newspaper; history.

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