Resumo

GUARDIA CRESPO, Marcelo. The real world re-interpreted in the Bolivian audience studies. Punto Cero [online]. 2011, vol.16, n.22, pp. 38-50. ISSN 1815-0276.

How the average citizen is thinking the historical reality? How this citizen assimilates the exercise of power by a democratic regime but with so much concentration of power? How does he survey the ownership of media that has made the political system? Such questions can be answered by the reception analysis, but not only by the fiction televisión, but from the lived reality, with the support of the social disciplines, always within the same socio-cultural and political implications.

Palavras-chave : Reception studies; audiences; Bolivia.

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