Resumen

Los medios demandan que las universidades formen periodistas. Punto Cero [online]. 2008, vol.13, n.16, pp.39-50. ISSN 1815-0276.

A poll applied between September and October in 2007 by the National Media Observatory (Onadem) establishes demands of journalist professionalism that press communication media directors request of Bolivian universities. The document also identifies the desired competence of journalists in phases such as planning, search of information (source coverage) and redaction/editing of media speeches.

Palabras clave : Journalism; press; professional competence; media speech.

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