Resumen

Los eventos como vehículos de información organizacional. Punto Cero [online]. 2006, vol.11, n.13, pp.77-88. ISSN 1815-0276.

Abbstract In a global context where competition is ruthless, organizations must use the available resources in the most efficient way to improve their communicational processes at in-house level and especially with their immediate customers. In the Bolivian context, in general terms, the traditional use of mass media is the most demanded, dismissing the potential of alternative tools, such as those which emphasize on communication directed towards groups. This essay attempts to reappraise the contribution that events can make as vehicles of organizational information. Setting forth these techniques entails a coherent planning process leading to the application of certain protocol skills, team work, leadership and a great deal of creati

Palabras clave : Organization; interaction; events; group communication; planning.

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