Abstract

GOMEZ, Mara S.  and  GARCIA-PERDOMO, Herney Andrés. A practical approach to digital health marketing. Gac Med Bol [online]. 2023, vol.46, n.2, pp.103-107.  Epub Dec 01, 2023. ISSN 1012-2966.  https://doi.org/10.47993/gmb.v46i2.649.

The focus of digital marketing has moved in recent decades to the health field, giving rise to create different strategies that facilitate both communication and interaction between health! professionals and patients. The application has three main stages: the recruitment, retention, and follow-up of patients, with a wide range of alternatives that vary from creating a personal website to multidisciplinary professional participation in health teams for patients through various platforms or digital applications. Using these modalities brought multiple benefits, from comprehensive patient care, including increased supply of different health services and the option of participating in scientific studies of significant contribution to the community. Thus, digital marketing in health represents a fundamental advance in this guild and a high impact on society.

Keywords : social media; marketing; telemedicine.

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