Resumo

LOPEZ JIMENEZ, David. LA PUBLICIDAD DESLEAL EN LA COMPETENCIA EN EL ÁMBITO DIGITAL: PUBLICIDAD DENIGRATORIA, CONFUSIONISTAY COMPARATIVA. Rev. Bol. Der. [online]. 2013, n.16, pp.117-137. ISSN 2070-8157.

The advertisements broadcasted in the virtual world aim to increase the contract of the goods and/or services offered, attracting potential consumers and/or users of a determined product towards that brand, discouraging contracts with any other competitor. But to be beneficial this corporate behavior, the advertising promotion must be conducted respecting the principle of good faith. In this paper we will refer to three cases of disloyal trade practices from the perspective of the Spanish legal system, namely: the derogatory advertising, the confusionist advertising and the comparative advertising

Palavras-chave : Unfair; Spain; Europe; Advertising; Web.

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